She successfully expanded her handmade silk business from the international market to the domestic one during COVID-19.
I’m Hạnh and I founded HanhSilk in 2012.
I began my dream in an unknown craft village in Vietnam called Nam Cao. Seeing the exquisite silk made in this village made me want to take their craft and skill to the world.
She wanted the world to experience the high quality of Vietnamese silk.
And thus started the process of building the business up from scratch. Right from the first step of mulberry farming to the final stage with products like clothes, towels, blankets, jewelry, and so on.
The products found a good response in the international markets and we successfully exported to various foreign countries. But the pandemic disrupted the business badly. International supply chains were not functioning and as a result, we could not export.
She restored a traditional craft village successfully and empowered its many artists.
The lockdown brought a fresh challenge to our doorstep.
We had to now do business in our own backyard. But there was an inherent issue. Our products were of such high quality that our production costs were high. And naturally, so were our prices. We had to think of new business strategies that could be applied in our domestic market.
She changed her communication to win over the domestic market.
So far I had always used our online presence to get international orders. But now I had to change the strategy to imparting information about our brand and its products to appeal to a domestic market.
Facebook really helped this cause. I used social media to introduce my products and share detailed information about our specialized processes directly with customers.
The response was heartening. And the business even made better profits than before.
Now, HanhSilk is operating at both a domestic and an international level.
But one of the best products we make is the employment opportunity for the craftswomen of Nam Cao village.