She overcame supply chain hurdles to achieve a 110% revenue growth during the pandemic.
I am Phạm Hồng Vân and I founded this business in 2010 along with my mother. Our endeavor was to educate people about using mushrooms as an alternate source of lean protein.
She wanted to share her learnings about the incredible health benefits of mushrooms with the world.
We discovered the positive impact of mushrooms on assorted health problems such as blood pressure and cardiovascular ailments. And we had our task cut out for increasing the awareness of our products. Our diverse products like mushroom floss, mushroom-based alternative meat, and others received a good response from the market. Not just this, the business created ample employment opportunities for the disabled, the farmers, and disadvantaged women. The business was moving forward well until the COVID-19 crisis began.
She had successfully expanded from a household enterprise to a business with a healthy market share.
The business was badly impacted and our entire supply chain was thrown off balance. Our manpower was affected since many employees contracted COVID. But we improvised our business strategy to combat this.
She used smart digital marketing tools to conquer the problems that arose during the pandemic.
With the crucial support of our digital communication, we were able to overcome the bottlenecks and even witnessed a 110% revenue growth during COVID.
Our long-term goal is to become the number one brand offering healthy plant-based protein products. After all, a healthy world has been the core goal of our business.