Meet Vinisha

04 March 2016

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An experiment of a different kind

"It gave me immense joy, that I could start from an idea in my head, craft it with my hands and create this beautiful product that was consumable, and that people would benefit from it."

Bread is one of the oldest prepared foods in existence, however few might see it as the product of a scientific process. One who did was Dr. Vinisha Khemani Kanjilal, the founder and CEO of boutique bakery Better Breads. A scientist turned baker, Vinisha is drawing on her experience as a pharmaceutical researcher to investigate new ways of adding healthy and nutritious ingredients to an everyday staple.

Cook, creator, innovator

From the very beginning, Vinisha fell in love with the simple methods of baking and was inspired by the techniques. The traditional ingredients, however, were much less desirable. Drawing on recipes and methods familiar from her Indian heritage, Vinisha has traded in her white coat for an apron, and is now mixing up a concoction of a different kind.
Using her home kitchen as a kind of laboratory, Vinisha was able to return the baking process to its most organic form. From here she could really start to experiment and was inspired to incorporate more nourishing ingredients like fresh fruit and vegetables.

Home baker to business maker

Thanks to a large and supportive social network, on her personal Facebook and off, the message began to spread and friends and family soon started buying up big. After some initial success, Vinisha eventually set up a Facebook business page and began promoting her business via the Facebook Go program.

No longer a one-oven home kitchen, Vinisha has recently opened her first Better Breads outlet in Singapore. Based around the premise of nutrition, the Better Breads range now includes products with fresh fruits, nuts, herbs, seeds and vegetables. Her innovative approach to baking is also reflected in her oven-to-door delivery service, as Singaporeans can order via both WhatsApp and the Better Breads website.

The greatest fulfillment

Unlike her experiences as a scientific researcher, from the very beginning Vinisha’s greatest accomplishment and sense of achievement came from the knowledge that she was creating something that was nutritionally beneficial, and ultimately sellable. It gave her immense joy that she could grow a business from such a simple idea, crafted with her own two hands and frequent stories from customers and colleagues continue to inspire her every day.

Moving forward and building your temples

Vinisha credits her late mother in helping her to stay grounded and to remain determined through the inevitable challenges. These are traits she believes all people should seek to nurture within themselves. Vinisha shares her daily mantra, which has been passed on from her mother:

“My first temple is my mind, my second temple is my workplace, my third temple is my community and I will share truth, beauty and love with all of my temples”.

This prayer serves as a reminder to Vinisha that she should always seek to nourish, care for and empower those around her. As her journey has taken her from research scientist to baker and business owner, it has also allowed her to physically create something healing that is leading her customers on a path to wellness.

Learn more about Better Breads at https://www.facebook.com/betterbreads007.

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