Chris Edwards

Taking my own advice

The story behind Honeycombers
Chris Edwards
How many times have you told a friend to follow their heart and do what they love? How many times have you wisely advised there is no time like the present?

How many times have you told a friend to follow their heart and do what they love?
How many times have you wisely advised there is no time like the present?
And, how many times have you qualified your wisdom with, “I should take my own advice”?

Seven years ago, I had an a-ha moment and started taking my own advice.

I arrived in Singapore at 28 years old as a ‘trailing spouse’ (i.e. my husband got relocated here, and I had to ‘trail’). I was ready for a new adventure. Sadly Singapore’s job market didn’t have the same level of enthusiasm for someone with my background, skill sets and pay expectations. I found myself stuck between jobs that didn’t excite me and friends back home telling me to have a baby. I needed to find a way to fulfil the intellectual and entrepreneurial void in my life.

My solution — starting The Honeycombers — was actually my husband’s bright idea, which leads to the first piece of advice that I am so glad I took: surround yourself with great people.

For me, realising my entrepreneurial dream and having a young family would have been incredibly difficult without my supportive partner. My family and friends stood by me from the start, when I was a one-woman show working without a salary from my kitchen table. And now that I’ve got an established business, I still prioritise hiring excellent, passionate staff who love what they do and reflect that in their work. It seems as obvious as your first coffee of the day, but surrounding yourself with supportive, amazing people must be intentionally prioritised.

Keeping on with the obvious, I found I’m actually better at things I like. If only I had a penny for every time I told a friend to follow their passion and assured them the rest will follow. I knew my skills and I knew my interests, so I decided to connect the two. I saw an opportunity in the lack of publications in Singapore that spoke to me and gave me the inspiration to try new things. So I addressed my needs and soon found out they were shared by many other women, local and expat. Starting something I loved to do was a key to my business’ success and allowed me to tap into an underserved niche, at exactly the right time. Do something you love—it sounds easy, but can be quite hard.

There’s no time like the present… Life is for living… Do what scares you. These encouraging words of wisdom have been heard around the globe. But instead of advising others, I decided to listen and I jumped right in. My dad said it best: “Just go for it!” And that I did. Being brave and jumping in I think is slightly more challenging for women, as you have just that much more to juggle (like homework, Tooth Fairy visits and night feeds).

Today, I am extremely proud of what we as a company have achieved. There are not many people on the streets of Singapore who haven’t heard of us, and many rely on our content to help them find the best new restaurant, a funky new cafe or a hairdresser who does wicked blowouts. I am really proud of that.

The best part is that I get to work with a team of talented, fun-loving people who work hard, and love what they do, all in the name of keeping our readers inspired and in the know for Singapore, Bali and Jakarta.

Chris Edwards
Founder & Managing Director
Honeycombers, HoneyKidsAsia, HoneyBrides
And Mum to three little early risers.

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