While working at a very fast-paced job in the fashion industry, Bella Koh sought a simpler and less hectic life. She made the decision to leave her day job, travel more and lead a healthier lifestyle. In addition, Bella became vegan and a yoga practitioner. It was during this time that she started an online store called Flea and Trees. The business gave Bella the freedom to focus on her own health and wellbeing, and was a great way for her to share her newfound lifestyle with everyone.
A dream turned into reality
Flea and Trees started as a place to sell clothes, ornaments and accessories, but it soon became much more than that. It became a space for customers to experience something new and Bella has passionately handpicked every item from her travels.
The shop developed into everything that Bella had dreamed of. It was a collection of belongings, stories and a place of discovery. Bella wanted the shop to inspire customers to slow down and take the time to discover and live their lives to the fullest. Her #slowlife campaign encourages people to take one thing at a time, and remember that everyone has a choice.
All new businesses encounter barriers, and for Flea and Trees, competition was the main limitation to growth. However, Bella took control of her brand and focused her energy on the business. “Be that leader and transform with speed. Speed and surprises disallow competition from catching up,” she says.
Bella relied heavily on Facebook and Instagram to help market her brand. She used her past experience as a stylist and focused on building her brand’s identity through beautiful visuals and stories that depict the #slowlife. Bella’s successful personal Instagram @catslavery, helped to further spread the Flea and Trees philosophy.
One step at a time
Bella plans to grow her online business by continuing to use Facebook and Instagram to drive the brand. One day in the near future, she wants to expand the brand globally with the addition of physical stores.
She says that drive and consistency is what helped her to succeed and advises aspiring entrepreneurs to “follow your heart and be genuine to the business – especially during the creative process. Without great ideas, there are no successful businesses.”